Tag: google ads
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The Boring Stuff in PPC? That’s Where the Magic Actually Happens
We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…
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“Great Scott!” – Why AI in Marketing Needs a Human Touch
Let’s talk AI. Yes, it’s the buzzword of the year (decade?), and yes, it’s actually kind of awesome. The tools we have access to now? Insane. From writing ad copy drafts to pulling quick insights from data? Beautiful. Honestly, it’s like we’ve all been handed a DeLorean with a flux capacitor—we just punched in 88…
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The future of PPC is shifting — fast. Are you ready for it?
Looking back at PPC, thinking about how far we’ve come is wild. We used to have four match types: exact, phrase, modified broad, and broad. Ad copy? Started with basic text ads, moved to expanded text ads, then responsive ads, and now — boom — PMax (because apparently, Google said, “You know what? Let’s just…
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Making PMax Work for Lead Gen: How to Take Back Control
I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.…
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Why Clients Quit PPC (And When They Shouldn’t)
PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic…
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Hidden Default Settings
Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…
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Conversion Tracking: Why It Matters & How to Set It Up
Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your…
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PPC Best Practices: Setting Up Google & Bing Ads Like a Pro
Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the…
