ABOUT SUSAN
I built PPC Real Talk because I kept seeing the same expensive mistakes happen over and over
After 10+ years in PPC, agency side, and in-house, I knew the playbook. I saw how agencies overpromise, how freelancers disappear, and how in-house teams fly blind without the right guidance.
So I built PPC Real Talk. First, as a blog to share what I wish someone had told me. Now, as a consulting practice, to actually fix it.
10+
YEARS IN PPC
4
PLATFORMS
3+
SPEAKING CONFERENCES
PPC Real Talk started as a blog because I kept seeing bad advice everywhere. Writing about it wasn’t enough. I wanted to fix it.
WHAT I ACTUALLY DO:
I help businesses stop wasting ad spend. Whether that means auditing an account that’s bleeding money, guiding an in-house team that’s stuck, or taking the wheel completely. I bring 10+ years of real-world PPC experience to every engagement.
