Stop Wasting Ad Spend. Start Seeing Real Results.
Get PPC strategies that actually work — no fluff, no guessing, just data-driven results that grow your business.
Welcome to PPC Real Talk
I help businesses turn wasted spend into wins with Google, Meta, and Microsoft Ads that actually perform.
Account Audits
Your PPC is Bleeding Money — Let’s Find Out Why
I dig into your campaigns to uncover wasted spend, missed opportunities, and performance gaps. You’ll walk away with a clear, actionable roadmap — whether you manage it in-house or hand it off to me.
Consulting & Strategy
Get Expert Guidance Without the Guesswork
Not ready to fully outsource? I’ll partner with you or your team to refine targeting, improve account structure, and build strategies that actually drive ROI — without the fluff.
Full Account Management
Done-for-You PPC That Actually Performs
From keyword research to ad copy to ongoing optimization, I’ll take your campaigns off your plate and turn them into growth engines. You focus on your business — I’ll handle the clicks.
Discover a world of possibilities
With 7+ years in PPC and paid media, I’ve helped businesses turn clicks into real results. I’m passionate about testing, learning, and sharing strategies that actually work, empowering marketers and business owners to grow in an ever-changing digital landscape.
↻ Results-Focused – Strategies that drive ROI.
↻ Hands-On – I manage campaigns and guide teams.
↻ Ahead of Trends – Always learning and adapting.
↻ Clear Communicator – PPC made simple.
↻ Honest Advice – No wasted spend.
↻ Growth-Driven – Helping businesses and marketers thrive.
Stop wasting ad spend. Get clarity, control, and more conversions
Blogs
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Brand Consistency Is a Conversion Strategy, Not a Design Preference
Your brand doesn’t need a glow-up. It needs to stop acting like five different companies in a trench coat. If your ad sounds confident, your landing page sounds unsure, and your follow-up email sounds like Legal wrote it… Congratulations, you didn’t lose the conversion to budget or bids. You lost it to vibes. Brand consistency…
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“Why Can’t We Just Send PPC Traffic to the Homepage?”
A Conversation Between a Client and an Account Manager Client:Why can’t we just send the ads to the homepage? Account Manager:Because PPC traffic isn’t here to sightsee. Client:But the homepage has everything. Account Manager:Exactly. And that’s the problem. The Homepage Is Doing Too Much Client:I don’t get it. The homepage shows all our services. Account…
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Why Responding to Google Reviews Impacts Both Organic and Paid Performance
PPC and SEO are often treated like separate strategies — different metrics, different dashboards, different teams. But customers don’t experience your brand in silos. They see your ad, Google your name, read your reviews, and decide whether you feel trustworthy before they ever convert. I learned this firsthand after moving to a new state and…
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The PPC Accountability Checklist: Questions Every Marketing Leader Should Be Asking
Let me tell you something I’ve learned after years of managing PPC accounts, fixing messy builds, and walking into accounts that looked “fine” at first glance… Sometimes campaigns look great on the surface, but underneath? And the wild part? Most of these issues aren’t the result of bad intentions; they happen because no one’s asking…
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Avoiding Bold Tests in PPC: When “Stable” Becomes Stagnant
In PPC, stability feels good. Your campaigns are hitting goals, conversions are steady, and the account is “healthy.” It’s tempting to leave well enough alone. After all, why fix what isn’t broken? Stability can easily slip into stagnation, especially in an industry that changes as fast as PPC. Algorithms evolve, audiences shift, and new tools…
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