PPC Consulting · Audits · Strategy
You Didn’t Get Bad Results.
You Got The wrong Person Managing Your Ads.
Stop wasting ad spend. With 10+ years running campaigns across Google, Meta, Microsoft, and LinkedIn — I find exactly what’s broken and fix it.
Recognized Ads
Top 100 PPC Expert |
Hero Conf Speaker |
SMX Advance Speaker |
PPC Real Talk Publisher | Influential Women |
Certified In
Google Ads |
Microsoft Ads |
Meta Ads |
LinkedIn Ads |
HOW CAN I HELP
There’s a clear next step for every situation.
PPC Audit
A deep dive into your account. I find what’s wasting your budget, what’s working, and exactly what to fix.
Best place to start
Strategy & Consulting
You keep control of your accounts. I guide the strategy, review performance, and help you make better decisions.
Best for in-house teams who need an expert in their corner.
Full Account Management
I run your campaigns end-to-end across Google, Microsoft, LinkedIn, and Meta. Reporting, strategy, and execution.
Best for businesses ready to hand it off to an expert.

Top 100 PPC Expert
ABOUT SUSAN
I built this because I kept seeing the same expensive mistakes.
I’ve spent 10+ years in PPC, agency side, and in-house. I created PPC Real Talk because the same expensive mistakes kept recurring. Now I help businesses stop making them.
When I’m not managing campaigns, I’m speaking at conferences like Hero Conf, SMX, and SEMpdx or writing about PPC the way I wish someone had explained it to me
10+
Years in PPC
4
Ad Platforms
3+
Speaking Conferences
“The fastest way to stop wasting ad spend is to actually understand where it’s going.”
— Susan Yen, PPC Real Talk
Done letting someone else learn on your dime?
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