PPC Consulting · Audits · Strategy

Stop wasting ad spend. With 10+ years running campaigns across Google, Meta, Microsoft, and LinkedIn — I find exactly what’s broken and fix it.


There’s a clear next step for every situation.

PPC Audit

A deep dive into your account. I find what’s wasting your budget, what’s working, and exactly what to fix.

Best place to start

Strategy & Consulting

You keep control of your accounts. I guide the strategy, review performance, and help you make better decisions.

Best for in-house teams who need an expert in their corner.

Full Account Management

I run your campaigns end-to-end across Google, Microsoft, LinkedIn, and Meta. Reporting, strategy, and execution.

Best for businesses ready to hand it off to an expert.

ABOUT SUSAN

I built this because I kept seeing the same expensive mistakes.

I’ve spent 10+ years in PPC, agency side, and in-house. I created PPC Real Talk because the same expensive mistakes kept recurring. Now I help businesses stop making them.

When I’m not managing campaigns, I’m speaking at conferences like Hero Conf, SMX, and SEMpdx or writing about PPC the way I wish someone had explained it to me

Years in PPC

Ad Platforms

Speaking Conferences

“The fastest way to stop wasting ad spend is to actually understand where it’s going.”

— Susan Yen, PPC Real Talk

Done letting someone else learn on your dime?

PPC Real Talk

Helping businesses stop wasting ad spend.

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