PPC Consulting · Audits · Strategy

Whether you’re launching your first campaign or trying to fix an underperforming account, I’ll show you what’s wasting budget, what’s holding back leads, and exactly what I’d do differently.

Backed by 10+ years of experience managing campaigns for Google, Microsoft, Meta, and LinkedIn.


Is this you?

✔ You’re getting clicks…but not enough customers.

✔ Your agency keeps saying “performance is improving” while your sales disagree.

✔ You’re launching paid ads for the first time and don’t want expensive mistakes.

✔ You know something’s wrong, but you just don’t know where to start.


There’s a clear next step for every situation.

PPC Audit

One-time · fixed price

A comprehensive review of your account with actionable recommendations to improve performance, reduce wasted spend, and uncover growth opportunities.

Paid Media Launch

Build. Launch. You Own It

Launch with confidence.
I’ll build and launch your Google, Microsoft, or Meta Ads account using proven best practices, then hand everything over so you’re ready to manage it yourself.

Consulting

Monthly · based on scope

Expert guidance when you need it.
Get one-on-one support for campaign strategy, account reviews, troubleshooting, training, or a second opinion—without committing

Full Management

Monthly · based on scope

Hands-off PPC management
From optimization and reporting to strategy and testing, we’ll manage your campaigns so you can focus on running your business

Here’s the Real Talk.

Sometimes your agency isn’t the problem.

Sometimes your budget isn’t the problem.

Sometimes Google isn’t even the problem.

Sometimes you just need someone willing to tell you the truth.

Reviews

Rating: 5 out of 5.

Susan was able to cut my Google AdWords CPA by MORE THAN HALF. She is thoughtful, she is strategic, and she really went above and beyond to get to know my business / industry very well in order to come up with strong recommendations. Her suggestions were spot-on. I highly recommend her for anyone looking for a strong marketing leader!

— Maria Wich-Vila

Rating: 4 out of 5.

Susan is a pro digital strategist, marketer and client partner. She was a Team Lead in my Customer Success org at WordStream and was very consistently a top performer. She is highly proficient technically and a creative and savvy strategist. What I valued the most about Susan though, was her ability to very effectively manage and retain a large portfolio of diverse customers with a wide range of needs and knowledge levels when it came to search, social and display advertising. She knew what questions to ask to uncovered needs and goals which allowed her to meet her clients where they were and deliver performance and value where it mattered the most to them. I hope my path crosses with Susan’s again – she’s an all-star.

— Polly Maclsaac

Rating: 4 out of 5.

Susan was our primary contact through our advertising project. We are a rather small advertiser with a limited budget promoting a product new to the US market. Susan has shown a wealth of knowledge and creativity in the limitations of our timeframe. Her suggestions and strategies have provided us with real direction and excellent guidance. Susan never made us feel small time despite her coming from a big marketing firm. Susan has gone many times beyond her duties to get us moving towards success. We highly recommend her marketing services.

— Wendy Ernst

Rating: 5 out of 5.

Susan was an absolute PPC Rockstar! Each client I sold, I demanded that Susan be on my accounts. My clients loved her not only because she increased their overall PPC revenue but because she always went the extra mile for them!

— Ricardo Argueta

ABOUT SUSAN

I built PPC Real Talk because I got tired of watching good businesses waste money on bad PPC.

I’ve spent 10+ years in PPC, agency side, and in-house. I created PPC Real Talk because the same expensive mistakes kept recurring. Now I help businesses stop making them.

When I’m not managing campaigns, I’m speaking at conferences like Hero Conf, SMX, and SEMpdx or writing about PPC the way I wish someone had explained it to me

Years optimizing PPC

Accounts Audited

Major Ad Platforms

“Google doesn’t waste your money. Bad strategy does.”

— Susan Yen, PPC Real Talk

Done letting someone else learn on your dime?

PPC Real Talk

Helping businesses stop wasting ad spend.

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