Tag: google ads
-
My 3-Question Framework Before Scaling Any PPC Account
Scaling a PPC account is exciting, but it’s not just about pouring more budget into campaigns. In paid media, more money doesn’t automatically mean better results, and opening up new platforms doesn’t guarantee success. Before scaling, I always ask myself three critical questions to ensure growth is innovative, sustainable, and measurable. 1. Are the metrics…
-
“Why Can’t We Just Send PPC Traffic to the Homepage?”
A Conversation Between a Client and an Account Manager Client:Why can’t we just send the ads to the homepage? Account Manager:Because PPC traffic isn’t here to sightsee. Client:But the homepage has everything. Account Manager:Exactly. And that’s the problem. The Homepage Is Doing Too Much Client:I don’t get it. The homepage shows all our services. Account…
-
How to Figure Out Your Starting Budget for Paid Search
Told Through a Thanksgiving Story Every Thanksgiving, there are two types of people:The ones who show up with a color-coded plan for the menu……and the ones who say, “Let’s just wing it,” then burn the rolls, under-season the turkey, and somehow forget the mashed potatoes entirely. Paid search budgets?Same energy. When you first launch a…
-
Stop Guessing! When to Use Target CPA in Google Ads (and When to Back Off)
So your Google Ads campaign is flopping. Clicks are coming in, but conversions? Crickets. You’re staring at the screen, thinking, “Maybe I should just switch to Target CPA and let Google do the heavy lifting.” Slow down there, tiger. Before you flip the bidding switch, let’s get real about when Target CPA actually works—and when…
-
How to Keep Up in the Fast-Paced AI Era of PPC
If you’re in PPC right now, it feels like the ground is shifting under your feet every other week. New tools, new AI features, new betas, and platform “recommendations” that seem to pop up faster than you can clear them. It’s exciting, but also exhausting if you try to chase everything. The reality? You don’t…
