Tag: google ads

  • Making PMax Work for Lead Gen: How to Take Back Control

    I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.…

  • PPC for Every Budget

    How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with…

  • Why Clients Quit PPC (And When They Shouldn’t)

    PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic…

  • Hidden Default Settings

    Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…

  • Conversion Tracking: Why It Matters & How to Set It Up

    Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your…

  • PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

    Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the…