Tag: google ads

  • Retention Is the New Acquisition: Why PPC Pros Need to Think Beyond the Click

    Clicks and impressions are easy to get. True growth comes from retention, quality conversions, and delivering real value after the click. Here’s why PPC pros need to think beyond acquisition and focus on the full customer journey.

  • How to Figure Out Your Starting Budget for Paid Search

    Told Through a Thanksgiving Story Every Thanksgiving, there are two types of people:The ones who show up with a color-coded plan for the menu……and the ones who say, “Let’s just wing it,” then burn the rolls, under-season the turkey, and somehow forget the mashed potatoes entirely. Paid search budgets?Same energy. When you first launch a…

  • Stop Guessing! When to Use Target CPA in Google Ads (and When to Back Off)

    So your Google Ads campaign is flopping. Clicks are coming in, but conversions? Crickets. You’re staring at the screen, thinking, “Maybe I should just switch to Target CPA and let Google do the heavy lifting.” Slow down there, tiger. Before you flip the bidding switch, let’s get real about when Target CPA actually works—and when…

  • Stop Auto-Importing: How to Make Microsoft Ads Actually Work for You

    If you’re a PPC marketer, you’ve probably been tempted by that glorious “Import from Google Ads” button in Microsoft Ads. It’s shiny, it’s fast, and let’s be real—it’s lazy. But here’s the catch: what works in Google, Meta, or Pinterest doesn’t automatically work in Microsoft. Microsoft Ads isn’t a carbon copy of other platforms—it has…

  • Limited by Budget” in Google Ads: A Story from Radiator Springs

    Picture this: your Google Ads campaign is basically Lightning McQueen—built for speed, ready to win, shouting “Ka-chow!” every time the conversions roll in. But then… You see it: “Limited by Budget.”That’s like Doc Hudson waving a yellow or orange flag on the track. 🟡 Yellow Flag (Recommendation) Google’s saying, “Hey champ, you might be running…

  • How to Keep Up in the Fast-Paced AI Era of PPC

    If you’re in PPC right now, it feels like the ground is shifting under your feet every other week. New tools, new AI features, new betas, and platform “recommendations” that seem to pop up faster than you can clear them. It’s exciting, but also exhausting if you try to chase everything. The reality? You don’t…

  • The Boring Stuff in PPC? That’s Where the Magic Actually Happens

    We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…

  • “Great Scott!” – Why AI in Marketing Needs a Human Touch

    Let’s talk AI. Yes, it’s the buzzword of the year (decade?), and yes, it’s actually kind of awesome. The tools we have access to now? Insane. From writing ad copy drafts to pulling quick insights from data? Beautiful. Honestly, it’s like we’ve all been handed a DeLorean with a flux capacitor—we just punched in 88…

  • The future of PPC is shifting — fast. Are you ready for it?

    Looking back at PPC, thinking about how far we’ve come is wild. We used to have four match types: exact, phrase, modified broad, and broad. Ad copy? Started with basic text ads, moved to expanded text ads, then responsive ads, and now — boom — PMax (because apparently, Google said, “You know what? Let’s just…