Tag: content-marketing
-
Stop Guessing! When to Use Target CPA in Google Ads (and When to Back Off)
So your Google Ads campaign is flopping. Clicks are coming in, but conversions? Crickets. You’re staring at the screen, thinking, “Maybe I should just switch to Target CPA and let Google do the heavy lifting.” Slow down there, tiger. Before you flip the bidding switch, let’s get real about when Target CPA actually works—and when…
-
The Boring Stuff in PPC? That’s Where the Magic Actually Happens
We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…
-
Questions to Ask Before Hiring a Marketing Agency
and What You Need to Know About Yourself First So you’re thinking about hiring a marketing agency.Maybe your internal team is stretched thin.Maybe your campaigns have plateaued.Maybe you just want someone to finally get your business results. Whatever the reason, I’m glad you’re doing your research—because this isn’t just about choosing the agency with the…
-
The future of PPC is shifting — fast. Are you ready for it?
Looking back at PPC, thinking about how far we’ve come is wild. We used to have four match types: exact, phrase, modified broad, and broad. Ad copy? Started with basic text ads, moved to expanded text ads, then responsive ads, and now — boom — PMax (because apparently, Google said, “You know what? Let’s just…
-
PPC Hiring Wars: In-House vs. Agency—Which One Won’t Waste Your Budget?
So, you need someone to manage your PPC. Great! But now you’re stuck on the big question—do you hire in-house or go with an agency? I’ve worked both sides—agency and in-house—so let’s break it down and help you figure out what actually makes sense for your business. Because trust me, these are two very different…
-
Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)
Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are…
-
Making PMax Work for Lead Gen: How to Take Back Control
I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.…
-
Hidden Default Settings
Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…
