Author: Susan Yen

  • What’s a Lead in Digital Marketing?

    In the world of digital marketing—especially in PPC—a lead is anyone who shows interest in your business. This could be someone filling out a form, clicking on “Get a Quote,” calling your dealership, or even messaging you via chat. But not all leads are created equal, and how you manage each one can make or…

  • PPC Hiring Wars: In-House vs. Agency—Which One Won’t Waste Your Budget?

    So, you need someone to manage your PPC. Great! But now you’re stuck on the big question—do you hire in-house or go with an agency? I’ve worked both sides—agency and in-house—so let’s break it down and help you figure out what actually makes sense for your business. Because trust me, these are two very different…

  • Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)

    Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are…

  • Making PMax Work for Lead Gen: How to Take Back Control

    I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.…

  • Your Marketing Isn’t Broken—Your Strategy Is

    Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.…

  • PPC for Every Budget

    How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with…

  • Why Clients Quit PPC (And When They Shouldn’t)

    PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic…

  • Hidden Default Settings

    Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…

  • Conversion Tracking: Why It Matters & How to Set It Up

    Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your…

  • PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

    Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the…