Author: Susan Yen
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Google Marketing Live 2025: AI, Creators, and the Small Biz Glow-Up
If you’re a marketer who’s been side-eyeing Google lately, wondering what the AI hype is really going to mean for you, especially if you’re working with local or small businesses, buckle up. Google Marketing Live 2025 just served up an AI-heavy spread—and for once, there’s something on the table for the rest of us, not…
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Questions to Ask Before Hiring a Marketing Agency
and What You Need to Know About Yourself First So you’re thinking about hiring a marketing agency.Maybe your internal team is stretched thin.Maybe your campaigns have plateaued.Maybe you just want someone to finally get your business results. Whatever the reason, I’m glad you’re doing your research—because this isn’t just about choosing the agency with the…
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“Great Scott!” – Why AI in Marketing Needs a Human Touch
Let’s talk AI. Yes, it’s the buzzword of the year (decade?), and yes, it’s actually kind of awesome. The tools we have access to now? Insane. From writing ad copy drafts to pulling quick insights from data? Beautiful. Honestly, it’s like we’ve all been handed a DeLorean with a flux capacitor—we just punched in 88…
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The future of PPC is shifting — fast. Are you ready for it?
Looking back at PPC, thinking about how far we’ve come is wild. We used to have four match types: exact, phrase, modified broad, and broad. Ad copy? Started with basic text ads, moved to expanded text ads, then responsive ads, and now — boom — PMax (because apparently, Google said, “You know what? Let’s just…
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What’s a Lead in Digital Marketing?
In the world of digital marketing—especially in PPC—a lead is anyone who shows interest in your business. This could be someone filling out a form, clicking on “Get a Quote,” calling your dealership, or even messaging you via chat. But not all leads are created equal, and how you manage each one can make or…
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PPC Hiring Wars: In-House vs. Agency—Which One Won’t Waste Your Budget?
So, you need someone to manage your PPC. Great! But now you’re stuck on the big question—do you hire in-house or go with an agency? I’ve worked both sides—agency and in-house—so let’s break it down and help you figure out what actually makes sense for your business. Because trust me, these are two very different…
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Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)
Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are…
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Making PMax Work for Lead Gen: How to Take Back Control
I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.…
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Your Marketing Isn’t Broken—Your Strategy Is
Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.…
