Tag: bing ads

• 2025-12-17

  Retention Is the New Acquisition: Why PPC Pros Need to Think Beyond the Click

  Clicks and impressions are easy to get. True growth comes from retention, quality conversions, and delivering real value after the click. Here’s why PPC pros need to think beyond acquisition and focus on the full customer journey.

• 2025-12-01

  Own Your Ads. Own Your Data. And Stop Stuffing Your Site With 47 Tracking Scripts You Don’t Use.

  The number of times I go to conferences and hear business owners casually mention that they don’t actually own their Google Ads account, their Bing account, or even their analytics is… mind-blowing. Or we jump on onboarding calls at the agency level and discover there’s no access, no ownership, no logins, and no idea who…

• 2025-03-05

  Hidden Default Settings

  Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…