Account Structures & PMax Fails
In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing.
They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity.
Career Crossroads & Mentorship
In this episode, Danny sits down with Susan Yen, a digital marketing expert with over seven years of experience in Pay-per-Click (PPC).
Together, they discuss Susan’s journey from her communications background to a career in paid search, her views on mentorship, and how diversity plays a crucial role in marketing.
Susan talks about her experiences working in agency and in-house settings, the difficulties small businesses have with PPC, and how artificial intelligence is changing the sector.
The Hidden Google Ads Settings Draining Your Budget
Google Ads loves to “help”—but some default settings might be doing more harm than good. If you’re not checking your campaign settings, you could be wasting money on clicks that will never convert. From sneaky location targeting to auto-applied “recommendations” that change your keywords, these hidden settings can seriously impact performance. Watch the video to find out what to fix right now and take back control of your budget!
Marketing isn’t just ads—it’s a connected system.
Marketing isn’t just about ads—it’s a connected system. In my latest video, I share how a dealership reached out to me before I even filled out a form, using a smart mix of data, timing, and technology. It’s a powerful reminder that when your marketing, sales, and communication aren’t aligned, the whole system suffers.
If your leads aren’t matching your goals, it might be time to zoom out, re-align your strategy, and reset the whole ecosystem.
Watch the video and let’s discuss how a holistic approach can transform your results!
SEMpdx: Susan Yen – Engage 2024 Session
Marketing isn’t just ads—it’s a connected system.
PPC moves fast, but some truths never change. In this episode, Susan Yen (PPC Team Lead at SearchLab) breaks down what really works in paid search and what’s just noise. ⚡ You’ll Learn:
- Why AI should support you, not replace you
- How to stay in control with automation like Performance Max
- What KPIs actually show value (and which to ignore)
Why Bing is worth another look
