Category: Uncategorized

  • Conversion Tracking: Why It Matters & How to Set It Up

    Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your…

  • Duolingo’s Marketing Playbook Is Genius

    How to Join the Conversation and Make It Your Own If you’ve been following Duolingo, you know they’re not your average brand. When it comes to marketing, they’ve completely broken the mold. Instead of just talking at their audience, they engage in a way that feels authentic, timely, and fun—no matter the platform. Take Duolingo’s…