Category: Uncategorized

  • How to Handle Client Issues Like a Pro: Turning Frustration Into Progress

    If you’ve managed client accounts for any length of time, you know the drill: you hop on a call and the client sounds frustrated. Maybe performance isn’t where they expected it to be. Maybe you’re recommending a new strategy, but they’re not on board. Maybe you’re asking for more budget, and they’re pushing back. These…

  • Limited by Budget” in Google Ads: A Story from Radiator Springs

    Picture this: your Google Ads campaign is basically Lightning McQueen—built for speed, ready to win, shouting “Ka-chow!” every time the conversions roll in. But then… You see it: “Limited by Budget.”That’s like Doc Hudson waving a yellow or orange flag on the track. 🟡 Yellow Flag (Recommendation) Google’s saying, “Hey champ, you might be running…

  • Own Your PPC Accounts — Because It’s Your Business

    If you’re paying for it, you should own it. This should go without saying, but here we are. If you’re a business owner or marketing manager investing in Google Ads, Whether you use Microsoft Ads, Facebook/Instagram campaigns, GA4, or Google Tag Manager, you should always own your accounts. Not just have access. Not just be…

  • What Google Isn’t Telling You About Broad Match

    (and Why I’m Side-Eyeing It) Let’s talk about broad match—or as I like to call it, “the keyword match type you didn’t ask for but somehow ended up using because Google slipped it into your Recommendations like a sneaky little gremlin.” I’ll be real with you.I don’t like using broad match. I never have, and…

  • Late Spring PPC Mistakes That Are Still Bleeding Your Budget

    It’s late spring. The flowers are out, the sun’s staying up past 8, and your PPC campaigns? They’re probably over here spending money like they’ve got a trust fund. Your campaigns should be humming by now, but if you haven’t taken a real look under the hood… you might be nurturing weeds instead of growing…

  • Navigating the AI Wave in Entertainment

    A Model and Marketer’s Perspective As someone who models and also works as a digital marketing account manager, I get a front-row seat to two worlds colliding in fascinating ways: the entertainment industry and the rapid rise of AI-generated content. Lately, everyone’s talking about AI image creators and synthetic influencers — digital avatars who can…

  • Full-Funnel Strategy Is Back: How to Own Every Stage with PMax & AI for Search

    Let’s be real—there was a time when all you had to do was throw money at keywords and, boom, conversions. But in 2025? That doesn’t cut it. AI is everywhere, but automation without intent is like shouting into the void. If you’re not meeting your audience at each stage of their journey, you’re wasting budget…

  • Your Ads Are Smart. But Are They Talking to the Right People?

    There’s a certain kind of ad that makes you pause—not because it’s good, but because it’s so far off you wonder who greenlit it. You know the ones: It’s painfully obvious: they don’t know their audience. And in a time where AI can auto-generate your headlines, adjust your bids, and even spit out landing page…

  • Google Marketing Live 2025: AI, Creators, and the Small Biz Glow-Up

    If you’re a marketer who’s been side-eyeing Google lately, wondering what the AI hype is really going to mean for you, especially if you’re working with local or small businesses, buckle up. Google Marketing Live 2025 just served up an AI-heavy spread—and for once, there’s something on the table for the rest of us, not…

  • “Great Scott!” – Why AI in Marketing Needs a Human Touch

    Let’s talk AI. Yes, it’s the buzzword of the year (decade?), and yes, it’s actually kind of awesome. The tools we have access to now? Insane. From writing ad copy drafts to pulling quick insights from data? Beautiful. Honestly, it’s like we’ve all been handed a DeLorean with a flux capacitor—we just punched in 88…