Category: PPC Strategy & Optimization

  • PPC Hiring Wars: In-House vs. Agency—Which One Won’t Waste Your Budget?

    So, you need someone to manage your PPC. Great! But now you’re stuck on the big question—do you hire in-house or go with an agency? I’ve worked both sides—agency and in-house—so let’s break it down and help you figure out what actually makes sense for your business. Because trust me, these are two very different…

  • Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)

    Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are…

  • PPC for Every Budget

    How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with…

  • Why Clients Quit PPC (And When They Shouldn’t)

    PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic…

  • Hidden Default Settings

    Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…

  • PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

    Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the…

  • Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

    A breakdown of why relevancy is everything in PPC, with real talk on keywords, audience signals, and how to stop showing up in useless auctions Let’s be real—just because your ad is showing up doesn’t mean it’s doing its job. You can have the best ad copy in the world, but if it’s showing up…

  • Your PPC Campaign Failed—Now What?

    No-BS guide to diagnosing underperforming campaigns, learning from the data, and pivoting instead of panicking. So you launched Google Ads campaigns, and they didn’t work out. Maybe you’re spending a ton of money but not seeing results. Maybe you’re getting traffic, but no one is converting. Maybe you’re just staring at your reports wondering what…

  • PPC Basics Aren’t Basic: Why the Fundamentals Still Matter

    Stop skipping the essentials—because bad targeting, lazy ad copy, and ignoring search intent are still killing campaigns Let’s talk about PPC—that’s Pay-Per-Click. The concept is simple: you only pay when someone actually clicks on your ad. But how much do you pay for each click? That’s where things get interesting. It depends on a few…