Category: Marketing Mindset & Growth

  • How to Keep Up in the Fast-Paced AI Era of PPC

    If you’re in PPC right now, it feels like the ground is shifting under your feet every other week. New tools, new AI features, new betas, and platform “recommendations” that seem to pop up faster than you can clear them. It’s exciting, but also exhausting if you try to chase everything. The reality? You don’t…

  • “It’s Just Jeans” — Until It’s Not: The Power (and Risk) of Brand Messaging

    As marketers, we get it. At the end of the day, it’s about growth. Revenue. Reach. Brand lift. The campaign goes live, the numbers roll in, and if they’re good — we call it a win. That’s why the recent American Eagle campaign is so interesting to watch. The spot features a young woman confidently…

  • The Boring Stuff in PPC? That’s Where the Magic Actually Happens

    We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…

  • Questions to Ask Before Hiring a Marketing Agency

    and What You Need to Know About Yourself First So you’re thinking about hiring a marketing agency.Maybe your internal team is stretched thin.Maybe your campaigns have plateaued.Maybe you just want someone to finally get your business results. Whatever the reason, I’m glad you’re doing your research—because this isn’t just about choosing the agency with the…

  • The future of PPC is shifting — fast. Are you ready for it?

    Looking back at PPC, thinking about how far we’ve come is wild. We used to have four match types: exact, phrase, modified broad, and broad. Ad copy? Started with basic text ads, moved to expanded text ads, then responsive ads, and now — boom — PMax (because apparently, Google said, “You know what? Let’s just…

  • What’s a Lead in Digital Marketing?

    In the world of digital marketing—especially in PPC—a lead is anyone who shows interest in your business. This could be someone filling out a form, clicking on “Get a Quote,” calling your dealership, or even messaging you via chat. But not all leads are created equal, and how you manage each one can make or…

  • Your Marketing Isn’t Broken—Your Strategy Is

    Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.…

  • PPC for Every Budget

    How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with…

  • Why Clients Quit PPC (And When They Shouldn’t)

    PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic…