Category: Industry Insights & Trends

  • Why Responding to Google Reviews Impacts Both Organic and Paid Performance

    PPC and SEO are often treated like separate strategies — different metrics, different dashboards, different teams. But customers don’t experience your brand in silos. They see your ad, Google your name, read your reviews, and decide whether you feel trustworthy before they ever convert. I learned this firsthand after moving to a new state and…

  • Why Your Equipment Company May Be Wasting Thousands on Paid Search (And How to Fix It)

    If you’re running paid search campaigns for your equipment company—Kubota, Bobcat, or any other heavy machinery brand—you know it’s not as simple as throwing money at Google or Bing and hoping for leads. Yet, too many equipment companies end up spending far more than they should, often with disappointing results. Here’s the hard truth: your…

  • How to Keep Up in the Fast-Paced AI Era of PPC

    If you’re in PPC right now, it feels like the ground is shifting under your feet every other week. New tools, new AI features, new betas, and platform “recommendations” that seem to pop up faster than you can clear them. It’s exciting, but also exhausting if you try to chase everything. The reality? You don’t…

  • “It’s Just Jeans” — Until It’s Not: The Power (and Risk) of Brand Messaging

    As marketers, we get it. At the end of the day, it’s about growth. Revenue. Reach. Brand lift. The campaign goes live, the numbers roll in, and if they’re good — we call it a win. That’s why the recent American Eagle campaign is so interesting to watch. The spot features a young woman confidently…

  • Your Marketing Isn’t Broken—Your Strategy Is

    Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.…

  • Why Clients Quit PPC (And When They Shouldn’t)

    PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic…