Category: google ads

  • Your Agency Isn’t a Vendor. It’s a Mirror.

    Your agency isn’t here to save a broken business, it’s here to amplify what already exists. The good. The bad. And the uncomfortable. Real growth doesn’t come from “running ads,” it comes from alignment across sales, marketing, and customer experience. If one piece is off, the whole system stalls.

  • Brand Consistency Is a Conversion Strategy, Not a Design Preference

    Your brand doesn’t need a glow-up. It needs to stop acting like five different companies in a trench coat. If your ad sounds confident, your landing page sounds unsure, and your follow-up email sounds like Legal wrote it… Congratulations, you didn’t lose the conversion to budget or bids. You lost it to vibes. Brand consistency…

  • Avoiding Bold Tests in PPC: When “Stable” Becomes Stagnant

    In PPC, stability feels good. Your campaigns are hitting goals, conversions are steady, and the account is “healthy.” It’s tempting to leave well enough alone. After all, why fix what isn’t broken? Stability can easily slip into stagnation, especially in an industry that changes as fast as PPC. Algorithms evolve, audiences shift, and new tools…

  • How to Figure Out Your Starting Budget for Paid Search

    Told Through a Thanksgiving Story Every Thanksgiving, there are two types of people:The ones who show up with a color-coded plan for the menu……and the ones who say, “Let’s just wing it,” then burn the rolls, under-season the turkey, and somehow forget the mashed potatoes entirely. Paid search budgets?Same energy. When you first launch a…

  • Why Your Equipment Company May Be Wasting Thousands on Paid Search (And How to Fix It)

    If you’re running paid search campaigns for your equipment company—Kubota, Bobcat, or any other heavy machinery brand—you know it’s not as simple as throwing money at Google or Bing and hoping for leads. Yet, too many equipment companies end up spending far more than they should, often with disappointing results. Here’s the hard truth: your…

  • Stop Guessing! When to Use Target CPA in Google Ads (and When to Back Off)

    So your Google Ads campaign is flopping. Clicks are coming in, but conversions? Crickets. You’re staring at the screen, thinking, “Maybe I should just switch to Target CPA and let Google do the heavy lifting.” Slow down there, tiger. Before you flip the bidding switch, let’s get real about when Target CPA actually works—and when…

  • The Boring Stuff in PPC? That’s Where the Magic Actually Happens

    We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…

  • The future of PPC is shifting — fast. Are you ready for it?

    Looking back at PPC, thinking about how far we’ve come is wild. We used to have four match types: exact, phrase, modified broad, and broad. Ad copy? Started with basic text ads, moved to expanded text ads, then responsive ads, and now — boom — PMax (because apparently, Google said, “You know what? Let’s just…

  • Making PMax Work for Lead Gen: How to Take Back Control

    I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.…