Category: Facebook & Instagram

• 2025-12-02

  Avoiding Bold Tests in PPC: When “Stable” Becomes Stagnant

  In PPC, stability feels good. Your campaigns are hitting goals, conversions are steady, and the account is “healthy.” It’s tempting to leave well enough alone. After all, why fix what isn’t broken? Stability can easily slip into stagnation, especially in an industry that changes as fast as PPC. Algorithms evolve, audiences shift, and new tools…

• 2025-12-01

  Own Your Ads. Own Your Data. And Stop Stuffing Your Site With 47 Tracking Scripts You Don’t Use.

  The number of times I go to conferences and hear business owners casually mention that they don’t actually own their Google Ads account, their Bing account, or even their analytics is… mind-blowing. Or we jump on onboarding calls at the agency level and discover there’s no access, no ownership, no logins, and no idea who…

• 2025-06-06

  The Boring Stuff in PPC? That’s Where the Magic Actually Happens

  We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…