Category: bing ads

  • Avoiding Bold Tests in PPC: When “Stable” Becomes Stagnant

    In PPC, stability feels good. Your campaigns are hitting goals, conversions are steady, and the account is “healthy.” It’s tempting to leave well enough alone. After all, why fix what isn’t broken? Stability can easily slip into stagnation, especially in an industry that changes as fast as PPC. Algorithms evolve, audiences shift, and new tools…

  • Stop Auto-Importing: How to Make Microsoft Ads Actually Work for You

    If you’re a PPC marketer, you’ve probably been tempted by that glorious “Import from Google Ads” button in Microsoft Ads. It’s shiny, it’s fast, and let’s be real—it’s lazy. But here’s the catch: what works in Google, Meta, or Pinterest doesn’t automatically work in Microsoft. Microsoft Ads isn’t a carbon copy of other platforms—it has…

  • The Boring Stuff in PPC? That’s Where the Magic Actually Happens

    We marketers love the shiny stuff — new betas, fresh features, and the thrill of testing what might work. But have you ever inherited an account so messy that it gave you secondhand stress?Let me paint a picture: Here’s the truth:The “boring stuff” is what makes good PPC actually work. The not-so-sexy best practices that…

  • Hidden Default Settings

    Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking…